American Dream Story – Craftmaster Furniture [2023 Review]

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Craftmaster is one of the American dream stories about a family that worked hard and developed a pretty successful company. They’ve been operating since 1972 and in that 40 years they’ve grown and changed rapidly.

Founded as a family business they’ve never lost that traditional family feeling and that hard working, caring nature is still at the core of the company.  

In this Craftmaster furniture reviews guide you will learn all about their history, the types of furniture they produce, the quality of this furniture, and their warranty information.

About Craftmaster Furniture

Based out of Taylorsville N.C Craftmaster had the goal of creating the highest quality upholstery at a price which was fashionable, but affordable. As the company has grown they’ve stayed true to this goal but keeping their quality high but still offering some value for the customer.

Craftmaster Furniture summary review with a featured image of a gray colored sofa with four matching throw pillows with two green arm chairs at the side and a wooden center table

The company began with fewer than 20 employees but now boasts over 600. A lot of these have been with the company for over 25 years and have significant skill and expertise with furniture. Craftmaster take pride in their craft and ensure that every piece that goes out represents their skill and craftsmanship.

With over 600,000 square foot of manufacturing space they’ve grown their product range so now it boasts a massive collection of products. They’re also the exclusive manufacturers of the Paula Deen collection, which offers unique style and taste.

Craftmaster continue to go from strength to strength, let’s take a closer look at what they’re offering.

Types of Craftmaster Furniture

Craftmaster are the living room furniture specialists and create everything to do with home comforts. They appreciate the importance of relaxation in my daily life, and as more and more stress is piled upon me I need to ensure I’m able to unwind at home.

Based on both price and quality, I would relate Craftmaster to a company like Synergy or a company like Coaster Furniture.

Within the living room collection Craftmaster offer:

  • Sofas
  • Loveseats Sectionals
  • Ottomans
  • Chairs
  • Tables

While each of these has been designed uniquely, the whole range of products all have one thing in mind, the customer, and you can see how each has been tailored to give it’s own benefit to the user. With innovative design choices and extra storage facilities the Craftmaster living room collection is designed to be useful and functional.

Pier 1 traditional tufted winged velvet loveseat

With every collection, they have a knack of mixing their neutral pieces with their accent furniture. This versatility allows their customers to create a remarkable and unique home.

If you wish to recreate this style, you can add this Traditional Tufted Winged Velvet Loveseat to your neutral colored sofas. With its buttoned fabric and tufted sides, you get a pop of style in your living room.

Craftmaster furniture in blue motif living room

Craftmaster offer a range of options with their furniture so you can customise it for your home.

There are over 1000 different fabrics to choose from within the Craftmaster collection and each of these gives a different colour, feel and look to your furniture. There are over 20 different colour families to choose from, with subcategories within each so you can find the exact shade you’re after.

On top of this you can personalize your furniture by selecting a cover type. The popular cover type options include:

  • Basketweave
  • Check
  • Chenille
  • Chevron
  • Contemporary
  • Correlate

Craftmaster also work with leather to create some stunning pieces. Leather sofas, chairs, and ottomans are all available in different shades. Leather offers a distinctive and classic look which just can’t be beaten.

It also offers more protection to your furniture than basic fabric. It’s sometimes a little more expensive but if you can afford the upgrade it’s definitely worth it.

There are over 50 different finishes available from Craftmaster. These range from the darkest browns to rich warm reds. The finishes are designed to enhance the natural colouring of the furniture and create add to the overall look.

Craftmaster offer a range of recliners which can be adapted for several different mechanisms. Each mechanism has been specially designed to give a different motion, this lets you choose between reclining, lift or swivel chairs and gives you the most support and comfort in your chair, certain model recliners can actually provide comfort from back pain.

Pier 1 fabric recliner

Unlike Craftmaster recliners, this Traditional Wheat Recliner is unable to let you customize the colors or fabrics that goes into your chairs. However, for its affordable price it effectively provides comfort and durability for years.

Craftmaster furniture set in living room

Overall Craftmaster have made some intelligent choices with their furniture collection. They offer a wide range of different styles and personalising options that let you select something that is personal to you.

With additional options to make the furniture as useful as possible they also allow for increased utility in the seating. By doing this Craftmaster have designed a really effective line of living room furniture.

Craftmaster Paula Deen Collection

Craftmaster produce an exclusive line of furniture that has been designed by Paula Deen, the celebrity chef. This has all been personally created by her and the collection is representative of her personality.

The whole line features over 40 different items ranging from chairs to mirrors and benches. Each of the items has been designed to provide luxury and comfort in equal measure, with bold colouring and beautiful features making them stand out from the crowd.

The Paula Deen collection shows sophistication and class and is perfect for anyone who wants to take their home to the next level. It’s only available through Craftmaster and is quite the asset to the brand.

Pier 1 white and blue floral traditional recliner

Paula Deen’s collaboration with Craftmaster perfectly encapsulates her charm with her gorgeous prints and furniture choices. If you wish to own a piece of her line, but wishes they were more affordable, this White & Blue Floral Traditional Recliner with its floral print and studded border makes it a great alternative to Paula Deen’s collection.

Craftmaster Furniture Warranty

Craftmaster stand behind their products by offering a 1 year warranty on their products. This covers all workmanship and material defects. Make sure to check with the dealership you purchase from exactly what is covered in the warranty, that way you won’t face any surprises down the road.

Craftmaster Furniture Reviews and User Experiences

Craftmaster actually don’t have as many reviews online as you might think. This is generally quite a good thing because those with negative experiences tend to be more vocal about it than those with positive things to say. There are a number of people who seem really pleased with their purchase:

“I just purchased a Craftmaster Sofa. I really like it, it is attractive and comfortable. Also heavy. (not cheap).”

– Joe R.

There are isolated incidents reported by customers where fairly damaged pieces seem to have been delivered:

Light gray colored sofa with antique style

“I purchased a leather sofa and chair $4000.00. When I received my sofa, it had a cut all the way across the arm down through the leather.”

– Perry D.

Of course mistakes happen in every company and while it’s awful when it happens to you it isn’t necessarily indicative of bad practices. Always remember to carefully check your products when they arrive and report any problems as soon as possible so you can get the item replaced.

My Final Thoughts on Craftmaster Furniture

When you look at the products and reviews of Craftmaster you can see why it’s growing in popularity. The collections are stylish but are also well made with solid materials and durable construction.

Craftmaster also seem to be one of the more responsible brands and have a good customer service record.  If you are interested in other companies with good customer service records then take a look at Bel Furniture company, but I’d stay away from Homelegance because of issues relating to customer service.

Craftmaster is certainly the upper mid price range so not really suitable for those on a tight budget. It also doesn’t have the same unique style or quality as some of the top tier furniture manufacturers. That being said it’s offering some good value for anyone who doesn’t want to spend too much for some quality furniture.

With exclusive ranges that are only stocked by them, Craftmaster are certainly one to consider when you’re selecting your furniture.

Brett E.

Brett E. is the Owner of  Brett comes from a long line of craftsman and foreman, and has been involved with the construction and renovation world ever since he was a boy while working for his families construction and remodeling company.  After graduating with a a degree in Interior Design, Brett is the go to guy for any interior design or remodeling questions!